This week marks a milestone for us at Sound Motive—our first space video was released by Oxford Space Systems ten years ago. 

We're celebrating a decade of translating visionary concepts into compelling visual stories that help space companies communicate with clarity, confidence, and impact.

For many technology-led companies, the New Year brings a familiar ambition: 

“We need to get our content working harder.”

The capability is there. The technology is genuinely impressive. The business is heading in the right direction. Yet content often becomes the weakest link - not because teams don’t care - but because it’s asked to serve too many purposes at once, without enough strategic clarity.

When it comes to advertising — especially with video — less is often more. There’s a famous story from the early days of Apple to illustrate this point. During the pitch for the now-legendary 1984 commercial, creative director Lee Clow was explaining his idea to Steve Jobs. As he considered it, Jobs began adding multiple selling points. Maybe he believed that more selling points meant more sales. Reasonable logic but mistaken as demonstrated by Clow’s response...