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Technology marketing videos have a lot to achieve. For STEM businesses, there is more to consider than Price, Speed, Quality and Service. They need to persuade without oversimplifying, engage without exaggerating and clarify ideas that may already be dense or abstract. As a result, choosing a producer is less about finding someone who can make a "good looking” video and more about finding a partner who can diagnose, guide and communicate with intent.

For many technology-led companies, the New Year brings a familiar ambition: 

“We need to get our content working harder.”

The capability is there. The technology is genuinely impressive. The business is heading in the right direction. Yet content often becomes the weakest link - not because teams don’t care - but because it’s asked to serve too many purposes at once, without enough strategic clarity.

Inspired by artwork from the Tintin comic "Destination Moon" (1953). Sound Motive made this animated 'e-Card' to celebrate the New Year.

Sound Motive made this animated 'e-Card' to send you our wishes for a wonderful Christmas.

It was inspired by the Tintin comic "Explorers on the moon" (1954) which features a rocket in red and white which are typically festive colours.

This week marks a milestone for us at Sound Motive—our first space video was released by Oxford Space Systems ten years ago. 

We're celebrating a decade of translating visionary concepts into compelling visual stories that help space companies communicate with clarity, confidence, and impact.

When it comes to advertising — especially with video — less is often more. There’s a famous story from the early days of Apple to illustrate this point. During the pitch for the now-legendary 1984 commercial, creative director Lee Clow was explaining his idea to Steve Jobs. As he considered it, Jobs began adding multiple selling points. Maybe he believed that more selling points meant more sales. Reasonable logic but mistaken as demonstrated by Clow’s response...

In the fast-moving world of tech marketing, budgets matter. But when commissioning animation, motion graphics, or video production, focusing too heavily on price can be like looking through the wrong end of a telescope; a short-term view of the project cost can obscure the view of the reward.