The original brief was to produce a 3D animation that would demonstrate this new lifting device in action and make it attractive to potential investors.
We consulted with the client to understand the problem with existing products and how we could show that this new device was superior.
Our proposal included research with patient handling specialists (for credibility) and of the working prototype (to produce an animation that would be technically accurate, as well as aesthetically pleasing).
We filmed our client interviewing care staff and then watching the animation we had created to demonstrate genuinely positive reactions from end-users.
UPDATE: The video has been successfully used to gain interest during meetings with potential manufacturers.
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