Wondering whether or not to out-source your online video?
There are lots of people around who enjoy dabbling in video and there are many 'cheap and cheerful' tools out there for them. Almost anyone with a recent camera phone can start making basic films.
In a way this 'video democracy' is all good. User Generated Content by it's very nature doesn't have to be slick and professional. Much of it's appeal lies in it's viral spontaneity. This is great for amusing your friends with skateboarding cats and recording live event phenomena.
But is this method appropriate when you need to communicate a concise business message for your brand?