We recently completed an animated demo video for an exciting start-up about their portable security solution. Together we developed a concise 2-minute explanation of this versatile and important safety product, which aims to appeal to potential investors and consumers.
It's always important to understand the product you are selling and that was especially true in this case. Not only was the product in prototype stage but it had so many benefits and features that we really had to focus on it's core applications.
We worked with the client's management team to distill the essential information and asked questions to firmly understand the product - and it's position within the marketplace - before starting production.
After this period of 'discovery', we agreed that an animated demo video would be the best vehicle to explain the concept in a simple way and engaging way.
We created a script, and storyboard to help the client understand the content and how the finished article would look before recording a voice-over. Then we combined these elements in an 'animatic' with music so they could see and hear how it would fit together over time.
Our idea was to use the simple graphic style of 'pictograms' like roadsigns because they are familiar to an international audience and well suited to the transport applications of the product.
SknFnd are delighted with the result which will be used before, during and after launch.
Need to explain your business message with an animated video demo?
Get in touch with us on 01865 582 121 or firstname.lastname@example.org