We were recently ommissioned to produce an animated video for global charity that would help explain the vision and strategy of their day care centres across Eastern Europe.
Youth for Christ Eastern-Europe wanted to convey the strategy behind their day care centre expansion programme and asked us to produce a video to communicate this.
What was important was finding the balance between showing the scalability of this programme whilst also being sympathetic to the community of at-risk children and their carers.
After a period of discovery, we opted for an infographic - type animation with a softer, more playful feel to acknowledge the project really is to benefit the children.
The result of our brainstorming was a block printed, craft style that also suggested the resourcefulness of the programme. The video is currently on Youth For Christ's homepage.