Prime cuts only.
At Sound-Motive our approach to editing is informed by our experience in current affairs and news. We believe that pictures should be used to support the story and this in turn informs what we look for when we film. It's been said that best camera operators are editors and we tend to agree. Naturally we use the latest non-linear editing systems which means we can make fast (non destructive) cuts to the footage before adding any (appropriate) effects. What really matters though is not the tools but the talent. After all editing is really all about making decisions - to tell a story - what to put in, what to leave out. This is certainly one area where computers can't replace experienced people.
Some examples of our editing work in the videos below...